Newsletter May 2023
The Power of Pitching: How to Effectively Communicate Innovative Projects
The skill of pitching is essential for success in various industries, in sales, consulting, and entrepreneurship. The success of applications for grants often depends on the quality of pitches. For instance, the written proposal for the Swiss Accelerator funding instrument requires a convincing project description, detailed analysis of technology and market, and a compelling business case. However, the decision to fund the project ultimately relies on a 15-minute pitch, making it a unique opportunity to stand out.
Euresearch has helped more than 15 companies improve their pitches for the first call of the Swiss Accelerator. Our pitch training offers a unique approach, to help clients develop and deliver a compelling pitch that stands out and increases their chances of success.
One of the most important lessons is the need to inject energy and tension into pitches, which can be achieved through the use of powerful language, vivid storytelling, and a clear sense of purpose. Another key lesson is the importance of avoiding insider jokes and jargon, which can be off-putting to investors, customers and jury members.
Applicants often make the mistake of using meaningless numbers to impress, such as playing the 'billion-dollar game'. Instead, a more effective approach is to calculate a meaningful market size by multiplying expected product sales with corresponding prices. Another common error is not adequately highlighting the capabilities of the team and how any lacking skills are being supplemented. Along with other essential elements of a successful pitch, it is crucial to end with a call to action and a powerful message that leaves a lasting impression on the audience.
In conclusion, by investing time and effort into preparing a well-crafted pitch, SME managers can increase their chances of securing the funding they need to grow and succeed.
Euresearch acts as the Swiss guide to European research and innovation, offering information, advice and support for researchers and organisations looking to participate in European research and innovation programmes.
Author: Stefan Fischer, National Contact Point EIC Accelerator
Illustration: Alexandra Rosakis
_teaser.png?lm=1682335721)
_teaser.png?lm=1682495537)
_teaser.png?lm=1682495708)
_teaser.png?lm=1682495856)
_teaser.png?lm=1682497258)
_teaser.png?lm=1682498186)